Road accident prediction plays an important role in accessing and improving the road safety. Fuzzy logic is one of the popular techniques in the broad field of artificial intelligence and ability to improve performance similar to human reasoning and describe complex systems in linguistic terms instead of numerical values. In this study, a system was established based on Fuzzy Inference System (FIS) in which output data such as traffic Accident Rate (AR) and input data such as various highway geometric parameters. The study was conducted on two road segment from plain and rolling terrain highway and two road segments from hilly and mountainous terrain highway within the rural area of the Indian Territory. Two Highway Accident Rate Prediction Models (HARPMPRT and HARPMHMT) were developed due to the complexity of geometric parameters of rural highway on different terrain conditions which takes horizontal radius, superelevation, K-value, vertical grade and visibility as input variables and Accident Rate (AR) as output variables. The findings show that the proposed model can be effectively applied as a useful Road Safety tool capable of identifying risk factors related to the characteristics of the road and great support to the decision making of incident management in Intelligent Transportation Systems.