Presenting an analysis on the project home market in Perth WA; this paper looks at developing alignments for greener housing solutions, focusing on ways to change public and industry attitudes. At the turn of the Millennium, Scholars collaborated that green building was not an emerging trend; however, current research suggests otherwise. These investigations of this paper highlight a vision towards a more deliberate green trend thrusts bettering the outlook for a green Perth project home market. The UN’s had a MDG’s summit in 2010, expressed a need to developing sustainable building that can be measured. The background information to Perth’s current market in the paper is providing a foundation to insight the practices that are can assist in the initiation change and removal of barriers. It concludes that the developing green alignments seem not to be translating to greening Perth’s project home market. However, the acknowledgement of onus lies on homebuyers and the construction industry. Construction businesses need to use green marketing tools to highlight their social responsibilities and motivate green thinking. Moreover, it is to be understood that a maturing in green practices will cause the industry to say ‘Green is the only way to remain competitive’. Therefore, businesses need to adopt better managerial practices to filter throughout the construction process for viability of affordable green projects homes.
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